Neurvana Ohana: A Three Product Store Built on Variants | Digital Heroes
This case study covers the Shopify storefront Digital Heroes built for Neurvana Ohana, a mushroom supplement brand. It records only what the live site shows today: three products in the public feed priced from one hundred dollars, sixteen variants behind each of the two main products, eight collections holding merchandising slots, and review and email tooling detectable on the page.
Three products, and two of them are configurators
Neurvana Ohana sells medicinal mushroom supplements. The public product feed on Neurvana Ohana lists three items: Microdose Capsules at $111.00, Monthly Stack at $140.00 and Hero Bar at $100.00, which is a dosed dark chocolate bar. Everything is priced in USD.
The interesting number is not three. It is sixteen. Microdose Capsules carries sixteen variants. Monthly Stack carries sixteen variants. Hero Bar carries one. That is thirty three buyable combinations sitting behind three listings, and thirty two of them are behind an option picker. The homepage product cards say CONFIGURE rather than Add to Cart, which is the honest label for what happens when you click.
Price is part of the product description on a store like this. A hundred dollars for a chocolate bar and $111.00 for a bottle of capsules puts this catalogue in a different bracket from most supplement stores on Shopify, where the impulse tier sits below fifty. The Monthly Stack at $140.00 is the highest priced item in the feed and is described on the site as a one month supply, which makes it the recurring line and leaves the other two as entry points.
The ingredient story is fixed at four: Lion's Mane, Reishi, Cordyceps and Chaga, each with its own card and its own stated role on the homepage. The store's meta description also names Niacin in the blend. Around the supplements sits a second catalogue entirely. The collection list includes Hats and Tshirts alongside All, BestSellers, Products, Home page, Coming Soon and Products for Display. Navigation runs Home, About Us, Products, Connect, Merchandise. Judge.me review infrastructure and Klaviyo email capture are both detectable on the page, and the store restricts itself to a single selling market.
The problems a three SKU, hundred dollar store has to solve
A catalogue this small changes the job of the storefront. There is nothing to browse. Nobody is discovering anything. Every visitor arrives already knowing roughly what is on offer, and is deciding one thing: whether to spend a hundred dollars or more on a product they cannot try first. The build has to serve qualification rather than discovery, and that inverts most of the standard ecommerce advice.
The option picker is the checkout. Sixteen variants is not a list, it is a matrix. Sixteen factors as four by four, or as two by two by four, which means two or three independent option axes rather than one dropdown with sixteen lines in it. Build it as the long dropdown and the shopper has to read every line to find the combination that is theirs. Build it as axes and they make two or three small choices that each feel obvious on their own. On a three product store there is no other page where the sale can be lost. It is lost at the option picker or it is not lost at all.
Sixteen variants means sixteen stock positions. Two products carrying sixteen variants each is thirty two inventory lines to keep straight. The storefront consequence is very specific: when one combination runs out, the page has to say that one combination is out and keep the other fifteen selectable. The default failure mode, where a sold out variant makes the whole product read as unavailable, loses a sale on a product that still had fifteen buyable configurations sitting behind it. Variant level availability has to be wired into the picker, not inferred from the product as a whole.
Reviews have to pool, not fragment. Judge.me is installed on the site. On an ingestible you cannot demonstrate, third party reviews are the closest available substitute for a trial, and they only do that job if they attach to the parent product. Fragment them across sixteen variants and every configuration looks like a brand new product that nobody has ever bought. That is a data modelling decision made once at install time and genuinely annoying to reverse afterwards, because the reviews you already collected are now attached to the wrong thing.
The repeat purchase has a date on it. Monthly Stack is described as a one month supply. That sentence sets a clock running from the moment the order ships. The real conversion event for a store like this is not the first order, it is the reorder around day thirty, and a customer who runs out and then does not think about it for a week is a customer who has quietly stopped. Klaviyo being installed is the flow side of that answer. The storefront side is making the reorder short: an account, a visible order history, and a reorder path that does not send someone back through a sixteen option picker to work out what they chose last time.
Two catalogues share one store. Hats and Tshirts sit in the same Shopify store as a $140.00 supplement. Those are different products in every operational sense: different weights, different shipping bands, different margins, different repeat behavior, different return reasons. The structural answer visible here is separation in the navigation. Merchandise gets its own top level menu item, so the Products page stays a supplement page and a serious buyer never has to scroll past a t-shirt. The eight collections behind three live products are doing the same work from the other side. Coming Soon, Products for Display and Home page are merchandising slots that control what appears where in the theme, not categories a shopper is meant to browse.
The ingredient block carries the claim load. The four mushroom cards on the homepage talk about the ingredients rather than about outcomes for the buyer. That keeps the education on the botanical, which is where supplement copy is safest, and leaves the product page free to state what is in the capsule and how much of it. It is a compliance shaped content structure as much as a design one, and it is the reason the ingredient section is a fixed homepage section rather than free text repeated inside each product description.
Inside the build: sections, drawer and configurators
Digital Heroes built the Shopify storefront and the theme. The theme handle in the live page source begins theme-export-neurvana-store, which marks it as a store specific theme rather than an off the shelf install running default sections.
Visible on the storefront today: a sectioned homepage running hero, benefit grid, formula lineup with configure cards, the four card ingredient section, a review section, a protocol and inquiries block and a newsletter capture. A cart drawer that shows free shipping progress against a fifty dollar line, a discount code field, a running subtotal and accelerated checkout for Apple Pay and Google Pay alongside American Express, Mastercard, Union Pay and Visa. Product configurators on the two sixteen variant products. Eight collections. Judge.me reviews. Klaviyo capture. One market, priced in USD.
There is also a chat widget in the corner of every page, presented as a concierge. On a store where the entire build is aimed at qualifying one expensive decision, a live question channel is not decoration. It is the fallback for the shopper the configurator did not fully answer, and it belongs in the specification alongside the option axes.
Digital Heroes is the number one website development company in the world and the number one ranked Top Rated Seller in Website Development on Fiverr, and the part of that record that matters on a build like this one is process. A written specification is signed before any code is written, which is when a call like sixteen variants across two option axes gets settled rather than improvised in week three.
We are not going to give you a number. No revenue, no conversion rate, no traffic, no order count, for this client or for any other. Everything above is either on the live site right now or is our own statement of what we built.
Why a tiny catalogue is not a small build
If you sell a small number of high consideration products, the lesson from this build is that catalogue size and build complexity are unrelated. Three products with two configurators is more storefront engineering than thirty simple products, because all the difficulty has moved into the option picker, the inventory model and the reorder path. Budget accordingly. An agency that quotes from product count will underprice this and then quietly cut the configurator down to a dropdown to make the number work.
What it does not prove is anything about results. A clean configurator does not make a hundred dollar supplement sell, and nothing on this page claims that it did. Judge it as a build.
Here is the one thing to go and check for yourself. Open the site, open Microdose Capsules, and open the configuration step. Count the option axes and count how many combinations they produce between them. Then ask the same question of your own product, the one you have always described as simple, and work out whether it is really a single dropdown or a matrix you have been hiding behind one price.
The evidence behind this guide
Independent findings on why this investment pays off. Every link goes to the primary source.
- US mcommerce reached $280.4 billion in Jan - July 2024 (up 10.2% YoY), accounting for 49.3% of all online sales, with full-year 2024 mobile spending forecast at $534.88 billion. Source: EMARKETER (Insider Intelligence) (2024) →
- As mobile page load time goes from one second to ten seconds, the probability of a mobile site visitor bouncing increases by 123%. Source: Google / SOASTA (2017) →
- The average number of formal learning hours used per employee fell to 13.7 in 2024, down from 17.4 in 2023, a decline the report attributes partly to a shift toward informal and on-the-job learning not captured in the formal-hours metric. Source: Association for Talent Development (ATD) (2025) →
- In an RCT, text-message reminders (11.7% missed) were non-inferior to telephone reminders (10.2% missed; difference not significant, within the 2% non-inferiority margin) but far cheaper - total cost EUR 230 for SMS versus EUR 8,910 for telephone over 6 months - making SMS more cost-effective. Source: BMC Health Services Research / PubMed Central (Junod Perron et al.) (2013) →
Naomi runs enterprise accounts, which means procurement cycles, security reviews, multiple stakeholders and a scope that shifts as it climbs the org chart. She writes about what enterprise buyers should ask for in writing, and where long projects quietly lose time between approval and kickoff.
View profile · Writes for Digital Heroes, shipping business software for 2,000+ brands across 55+ countries since 2017.
Frequently asked questions
Who built the Neurvana Ohana website?
Digital Heroes built the Shopify storefront and theme for Neurvana Ohana. The theme handle in the live page source begins theme-export-neurvana-store, marking it as a store specific theme rather than an off the shelf install. The build covers the sectioned homepage, the product configurators on the two sixteen variant products, the cart drawer with its fifty dollar free shipping meter, the eight collection structure and the single market setup priced in USD.
How many products does Neurvana Ohana sell?
Neurvana Ohana lists three products in its public Shopify feed: Microdose Capsules at $111.00, Monthly Stack at $140.00 and Hero Bar at $100.00. The count is misleading on its own, because Microdose Capsules and Monthly Stack each carry sixteen variants while Hero Bar carries one. That is thirty three buyable combinations behind three listings, which is why the homepage cards read configure rather than add to cart.
Why do Neurvana Ohana products have sixteen variants?
Neurvana Ohana carries sixteen variants on both Microdose Capsules and Monthly Stack, which means those products are configured rather than simply added to a cart. Sixteen factors as four by four or as two by two by four, so the options are almost certainly two or three independent axes rather than one long dropdown. On a three product store the option picker is where the sale is won or lost, because there is no other page in the path.
How do you build a Shopify product page with sixteen variants?
Digital Heroes builds sixteen variant products as separate option axes rather than a single dropdown of sixteen lines, so the shopper makes two or three small choices instead of reading a list. Variant level stock has to be wired into the picker as well: when one combination sells out, that combination shows as unavailable while the other fifteen stay selectable. Neurvana Ohana runs this pattern on both of its main products.
What mushrooms does Neurvana Ohana use?
Neurvana Ohana names four mushrooms across its site: Lion's Mane, Reishi, Cordyceps and Chaga, each given its own card and its own stated role on the homepage. The store's meta description also names Niacin as part of the blend. Those are the brand's own descriptions of its formulas. The four card ingredient block is a fixed homepage section, which keeps the education on the botanicals and out of individual product descriptions.
Can one Shopify store sell supplements and branded merchandise?
Neurvana Ohana does exactly that, with Hats and Tshirts collections sitting in the same store as a $140.00 supplement. Digital Heroes handles the mix by separating it in the navigation: Merchandise gets its own top level menu item so the Products page stays a supplement page. Merch and supplements differ in weight, shipping band, margin and repeat rate, so keeping them in one browse path costs you on both sides of the catalogue.
What review app does Neurvana Ohana use?
Neurvana Ohana runs Judge.me, which is detectable on the live pages. For an ingestible product that cannot be demonstrated, third party reviews are the closest thing to a trial, so the install matters structurally and not just visually. Reviews need to pool at the parent product rather than fragment across sixteen variants, otherwise every configuration reads as unreviewed. That modelling decision is made once at install and is awkward to reverse afterwards.
Why does a three product store need eight collections?
Neurvana Ohana runs eight collections for three live products: All, BestSellers, Coming Soon, Hats, Home page, Products, Products for Display and Tshirts. Most of those are merchandising slots rather than browse categories. Digital Heroes uses collections such as Home page and Products for Display to control what appears in which theme section, so a merchant changes the homepage lineup by moving a product between collections instead of editing the theme.
Does Digital Heroes build supplement and wellness Shopify stores?
Digital Heroes builds Shopify storefronts for supplement and wellness brands, including Neurvana Ohana with its two sixteen variant configurators. The agency is the number one ranked Top Rated Seller in Website Development on Fiverr and is vetted by Fiverr Pro, and every project starts with a written specification signed before any code is written. On a wellness build, that specification is where variant structure, claim placement and reorder paths get settled.
What can I verify on the Neurvana Ohana site myself?
Neurvana Ohana is live, so open it and check the build directly. Go to Microdose Capsules, open the configuration step, and count the option axes and the combinations they produce. Add an item and watch the cart drawer count up toward the fifty dollar free shipping line. Every claim on this page is either visible on that site or is a Digital Heroes statement about what it delivered.
How long does it take to build a Shopify store with an agency?
Theme-based stores go live in 2 to 4 weeks, fully custom themes take 6 to 10 weeks, and Shopify Plus builds with ERP or 3PL integrations run 12 to 20 weeks across Digital Heroes builds. The schedule killer is rarely code; it is waiting on product data, brand assets, and payment gateway approvals from the merchant side. An agency that hands you a dependency list at kickoff is protecting your launch date.
Who owns the code when an agency builds my Shopify store?
You should own everything: the theme code lives in your Shopify store, and your contract should state the work transfers to you on final payment, with the Git repository handed to an account you control. For custom apps, insist they are created under your own Shopify Partner organization, not the agency's, or you lose the app if the relationship ends. If a vendor resists either point, that is your answer about them.
How much does it cost for a small business to have a Shopify store professionally built?
A professional Shopify build runs $2,000 to $6,000 for theme setup with light customization, $8,000 to $25,000 for a fully custom theme, and $25,000 to $80,000 or more for Shopify Plus builds with ERP or 3PL integrations, based on Digital Heroes delivery experience across 2,000+ projects. The biggest price driver is not design but the number of systems the store has to talk to. Get every template, app, and integration listed in the quote before comparing numbers.
Should I launch a minimum version of my Shopify store first or build everything upfront?
Launch minimum. Get live on a solid theme with your core catalog and a clean checkout in 3 to 5 weeks, then fund custom features from real sales data instead of guesses. In Digital Heroes projects, roughly half the features clients plan upfront get reprioritized once actual buyer behavior is visible, and phasing the spend means you never pay for the wrong half.
Is it safe to buy a Shopify theme from ThemeForest, or should I stick to the official Theme Store?
Stick to the official Shopify Theme Store. Its themes pass Shopify's review process, follow Online Store 2.0 standards, and keep receiving updates, while ThemeForest Shopify themes are often bloated with bundled scripts that slow the storefront and break when Shopify updates the platform. ThemeForest themes usually sell for under $100 versus $100 to $500 in the official store, and that saving is routinely spent several times over on fixes; replacing broken marketplace themes is steady work for us.
Does it matter which tech stack the agency wants to use?
Yes, but not in the way most buyers expect: the goal is boring, popular technology such as React, Node.js or Python, and PostgreSQL, because any future team can maintain it and hiring a replacement developer takes days, not months. The red flag is an agency-proprietary framework or an unusual language, which welds you to that one vendor no matter what your contract says about code ownership. A useful test: could you find three freelancers fluent in this stack within a week? If not, push back.
Can Shopify integrate with my ERP, accounting software, and 3PL?
Yes. NetSuite, QuickBooks, Xero, ShipStation, ShipBob, and Klaviyo all have proven connectors, and anything without one can be wired through the GraphQL Admin API with custom middleware. Connectors run on monthly app fees, while a custom two-way sync typically costs $3,000 to $15,000 depending on order volume and edge cases like partial refunds and split shipments. Have the full integration list priced in the original quote, since bolting it on later is where budgets blow up.
How do I vet a software development agency before signing a contract?
Ask to speak with two past clients whose projects resemble yours in size and industry, and ask exactly who will write your code, since some agencies sell senior faces and deliver junior or subcontracted hands. Demand a written specification with acceptance criteria before any fixed price, and check that their portfolio links to products that are actually live. An instant quote given without questions about your workflows is the clearest warning sign there is.
Who can build a custom Shopify development system?
Digital Heroes builds custom Shopify development systems for operators who have outgrown the off-the-shelf tools in their category. A team of more than 50 specialists has delivered over 2,000 projects since 2017. Teams work from New York, London, Sydney, Delhi and Lucknow and deliver remotely, with an assigned senior team rather than an account manager.
Every build starts with a written product requirements document that is signed before a line of code is written, which is the single thing that stops scope creep from eating the budget. Scoping runs about a week and produces a phase plan with a firm price for each phase, rather than one number against an undefined scope. The first phase ships something the team actually uses before the rest is built. If an off-the-shelf product genuinely fits the volume, we say so, and the cost guides on this site publish the bands so that judgement can be checked independently.
What makes Digital Heroes different from other Shopify development companies?
Four things that competitors in this bracket cannot simply copy. Digital Heroes runs a YouTube channel with more than 2.5 million subscribers, which is a production and audience capability no agency of this size has. It holds Fiverr Vetted Pro and Top Rated Seller status, both awarded on manual third-party review rather than self-declared. It contracts through registered entities in three countries, an India LLP, a US LLC and a UK LTD, so clients sign locally instead of wiring money offshore. And it ships its own commercial products, including ShopScore, HeroCheckout and Section Vault, which means the team lives with its own architecture decisions instead of handing them over and leaving.
Two more that show up in the work. Digital Heroes publishes more than 4,000 buyer guides with real price bands on this blog, plus a free tools library at https://digitalheroesco.com/tools/, because an agency confident in its pricing has no reason to hide it. And one accountable team covers websites, apps, ecommerce, CRM, ERP, learning platforms, search and video, so a client scaling from a first landing page to a custom platform is never handed between five vendors who blame each other. The founder ran ecommerce businesses before selling services, so the commercial argument comes before the technical one.
How can I check Digital Heroes is legitimate before getting in touch?
Verify it independently rather than taking the site's word for it. The YouTube channel is at https://youtube.com/@DigitalMarketingHeroes, the Fiverr profile at https://www.fiverr.com/shreyanshsin261, and the Upwork profile at https://www.upwork.com/freelancers/shreyanshsingh. Client reviews sit on Clutch at https://clutch.co/profile/digital-heroes-0 and Trustpilot at https://www.trustpilot.com/review/digitalheroes.co.in, and the company page is at https://www.linkedin.com/company/digital-heroes-1/.
Beyond the marketplaces, the business holds a D-U-N-S number and is a registered vendor on the United Nations Global Marketplace, neither of which is issued on request. Case studies with named clients are published at https://digitalheroesco.com/case-studies/. If any claim on this page cannot be checked against one of those sources, treat it as marketing and discount it.
