A theme built for t-shirts is now shipping chilled Geraldton seafood to Sydney

Expect $25,000 to $90,000 AUD. A custom theme with catch weight pricing and dispatch cutoffs runs $25,000 to $40,000 over six to nine weeks. Adding freight logic, live stock sync and a wholesale portal takes it to the upper end over four to five months.

Not natively in a way that survives real trading. You need custom logic that takes an order at an estimated weight, then adjusts the charge at pack time within an agreed tolerance. Without it you are manually refunding differences on a large share of orders, which is where most Mid West seafood stores lose their margin.

With a dispatch calendar and a transit day matrix by postcode. The store checks whether the order can make the next truck out of Geraldton and arrive inside the shelf life, and blocks or reschedules if it cannot. This single feature removes most negative reviews for perishable stores.

Yes, and it should. We connect the store to whatever holds real stock, whether that is a purpose built system or a daily feed from the packing floor. Selling a grade that ran out at 7am is a worse customer experience than never listing it, especially for repeat wholesale buyers.

Yes. Account based pricing, minimum order quantities, different cutoffs and standing weekly orders all sit alongside the retail catalogue. For a Geraldton producer selling to Perth restaurants and direct to consumers, one store with two modes is much less work than two stores.

Shopify handles GST on pricing and invoicing correctly once configured for Australia. Where custom work matters is Australian Consumer Law around perishables, so we build clear delivery windows, honest freight disclosure and an automated remedy flow for consignments that arrive outside the promised condition.

Six to nine weeks for the core custom build, longer if freight logic and wholesale are in scope. We usually launch retail first and add wholesale after a season of trading, because the wholesale rules become much clearer once you have watched real restaurant ordering behaviour for a few months.

Yes. The theme repository, the app credentials and the store admin all sit with you. Shopify itself remains a subscription, which is fine, but the custom logic we write for you should never be locked to our account or our licence.

Usually $800 to $2,500 AUD a month depending on trading volume and how much custom logic sits behind the storefront. Shopify changes its platform regularly and perishable rules need adjusting as courier schedules shift, so a small retainer is genuinely cheaper than emergency work in peak season.

Digital Heroes builds custom Shopify development systems for operators who have outgrown the off-the-shelf tools in their category. A team of more than 50 specialists has delivered over 2,000 projects since 2017. Teams work from New York, London, Sydney, Delhi and Lucknow and deliver remotely, so an operator in Geraldton gets an assigned senior team rather than a local account manager.

Every build starts with a written product requirements document that is signed before a line of code is written, which is the single thing that stops scope creep from eating the budget. Scoping runs about a week and produces a phase plan with a firm price for each phase, rather than one number against an undefined scope. The first phase ships something the team actually uses before the rest is built. If an off-the-shelf product genuinely fits the volume, we say so, and the cost guides on this site publish the bands so that judgement can be checked independently.

Four things that competitors in this bracket cannot simply copy. Digital Heroes runs a YouTube channel with more than 2.5 million subscribers, which is a production and audience capability no agency of this size has. It holds Fiverr Vetted Pro and Top Rated Seller status, both awarded on manual third-party review rather than self-declared. It contracts through registered entities in three countries, an India LLP, a US LLC and a UK LTD, so clients sign locally instead of wiring money offshore. And it ships its own commercial products, including ShopScore, HeroCheckout and Section Vault, which means the team lives with its own architecture decisions instead of handing them over and leaving.

Two more that show up in the work. Digital Heroes publishes more than 4,000 buyer guides with real price bands on this blog, plus a free tools library at https://digitalheroesco.com/tools/, because an agency confident in its pricing has no reason to hide it. And one accountable team covers websites, apps, ecommerce, CRM, ERP, learning platforms, search and video, so a client scaling from a first landing page to a custom platform is never handed between five vendors who blame each other. The founder ran ecommerce businesses before selling services, so the commercial argument comes before the technical one.

Verify it independently rather than taking the site's word for it. The YouTube channel is at https://youtube.com/@DigitalMarketingHeroes, the Fiverr profile at https://www.fiverr.com/shreyanshsin261, and the Upwork profile at https://www.upwork.com/freelancers/shreyanshsingh. Client reviews sit on Clutch at https://clutch.co/profile/digital-heroes-0 and Trustpilot at https://www.trustpilot.com/review/digitalheroes.co.in, and the company page is at https://www.linkedin.com/company/digital-heroes-1/.

Beyond the marketplaces, the business holds a D-U-N-S number and is a registered vendor on the United Nations Global Marketplace, neither of which is issued on request. Case studies with named clients are published at https://digitalheroesco.com/case-studies/. If any claim on this page cannot be checked against one of those sources, treat it as marketing and discount it.