Be Forever Younger: a collagen skincare storefront built on Shopify | Digital Heroes
This case study covers the Shopify storefront Digital Heroes built for Be Forever Younger, a collagen skincare brand selling five products at 39.99 USD plus two multi buy sets. It walks through the public catalogue, the free gift and free shipping rules that sit between the products and the cart, and what the build does and does not prove.
A collagen skincare line of five products and two sets
Be Forever Younger sells a collagen led skincare line, priced in US dollars. The public product feed carries thirteen entries, and reading them tells you most of what you need to know about the business. Five are the retail line: FACE CARD, LUMINEYE EYE CREAM, CONTOUR, WAISTED and PLUMP PERFECT, each listed at 39.99. Two are multi buy sets, a three product set at 99.99 and a five product set at 149.99. The remaining six are gift items carried at zero, a spa headband, a gold spatula and a collagen guide, each present twice in the feed: once as a plain entry and once as a duplicate reserved for the free gift rule.
The catalogue sits in four collections, Face, Body, Lip and a Main Product group, and the product tags echo that split with face, lips, body and bundles, plus a separate tag that marks the free gift items. Every product in the feed has exactly one variant. There is no shade range, no size ladder and no strength option anywhere in the line. That single fact shapes the entire storefront, and it is the opposite of the problem most beauty retailers bring to us.
The positioning is stated plainly on the about page. The brand describes itself as clean, collagen focused skincare made for melanin rich skin, and it frames that in terms of hydration, elasticity and collagen support rather than in terms of chasing trends. The homepage carries the same idea through a three step routine, cleanse, apply, nourish, and an ingredient block that names jojoba esters, collagen, coconut oil and pomegranate sterols. The checkout accepts Apple Pay, Google Pay, Visa, Mastercard, American Express and Union Pay, and the store is restricted to the markets it can actually service, so a visitor outside those countries gets a market notice instead of a broken shipping calculation at checkout. You can read the whole storefront at Be Forever Younger.
What a flat priced consumable catalogue has to solve
A catalogue where every hero product costs the same amount is a specific commercial situation, and it changes what the storefront has to do. When a shopper cannot trade up within the line, price is not a merchandising lever. Two levers are left: how many units go into a single order, and how often the same person comes back. Almost everything visible on this site exists to move one of those two numbers.
Start with units per order. The five products are complements, not alternatives. An eye cream, a face cream, a lip product and a body product do not compete with each other, they stack into a routine. A shopper who lands on the eye cream page is not choosing between it and the face cream, and a plain filterable grid works against that. The storefront has to teach adjacency instead of offering a choice. That is why the cart drawer carries a row of products bought together, why the homepage runs a routine section rather than a category wall, and why the two bundle sets exist at all.
Bundles are a modelling decision, not a discount
A three product set and a five product set can be built as variants of a single bundle product or as products in their own right. Here they are their own products at 99.99 and 149.99. That keeps each set on its own page with its own images and its own reviews, and it keeps the cart simple, because a set arrives as one line item rather than three. The cost is that attention splits across a bundle page and the individual product pages, and someone has to keep set pricing and component pricing in a relationship that survives a customer opening both tabs and doing the arithmetic.
A free gift is not a discount
The gift mechanic is the part that quietly eats engineering time. A gift is a real line item at zero that has to appear when a rule is true and disappear when the rule stops being true. It has to survive a shopper removing the qualifying item from the cart. It cannot be reachable on its own through a direct product URL and then ordered by itself for nothing. It has to sit correctly against the free shipping threshold, so a zero priced headband does not count toward the order value that earns free delivery. And it has to coexist with the discount code field that sits in the cart drawer, because a code that lowers the subtotal can push the order back under the threshold that granted the gift in the first place. The duplicated gift entries in this catalogue, one plain and one flagged for the gift rule, are the visible trace of that machinery.
Progress meters fail in one specific way
The announcement bar states free shipping over a set order value and the cart drawer runs a progress meter telling the shopper how much more to add. A meter is easy to draw and easy to get wrong. It has to recalculate on the discounted subtotal rather than the list subtotal. Get that backwards and a shopper who applies a valid code watches the meter move away from the goal, which reads as a bug and ends the session. On a store where the whole plan is to move a customer from one 39.99 unit to two, the meter is not decoration, it is the mechanism.
Then there is the second lever. Skincare is a consumable. A jar runs out in weeks, so repeat purchase is the model rather than a bonus, which is why the homepage carries a section about consistency and savings and why an email platform is wired into the build rather than bolted on a year later. And because these are cosmetics rather than drugs, the copy has to sell on ingredient and routine rather than on promised medical outcomes. The ingredient explainer blocks on this homepage are not filler. They are how a careful skincare brand does its selling without writing cheques its regulatory position cannot cash.
What Digital Heroes delivered
Digital Heroes built the Shopify storefront for Be Forever Younger. The live theme is registered under a Digital Heroes build name, which is the simplest way to confirm the work is ours rather than take our word for it.
What is visible on the live site today:
- A Shopify storefront selling in USD, with market restrictions in place so the store is only offered to countries it can service.
- Thirteen entries in the public product feed across four collections, with tag driven grouping for face, lips, body and bundles.
- Single variant products throughout, with the two multi buy sets modelled as their own products rather than as variants of one bundle.
- Free gift products carried at zero and tagged for the gift rule, sitting alongside a discount code field inside the cart.
- A custom cart drawer with a free shipping progress meter, a cross sell row and express payment marks including Apple Pay and Google Pay.
- An email platform and a review platform, both detectable on the page rather than merely claimed.
- A scrolling announcement bar, a three step routine section, an ingredient explainer block and a bundle offer section on the homepage.
That list is deliberately limited to things a stranger can confirm in a browser in a few minutes. Digital Heroes is the number one ranked Top Rated Seller in website development on Fiverr and is vetted by Fiverr Pro, with more than 2,000 reviews across public platforms, and the reason we publish case studies this way is that a checkable claim is worth more than an impressive one. Every project starts the same way, with a written specification signed before any code is committed, so the document that says what will be built is the same document used to decide whether it was.
What a similar brand should take from this
If you run a small consumable line, the useful lesson is that catalogue size is not the constraint. Thirteen feed entries and four collections support a complete storefront. The work is not in having more products. It is in the rules that sit between the products and the cart. Gift logic, threshold logic, discount interaction and bundle modelling are where a small catalogue store is decided, and none of them appear on the feature list when you are comparing agencies.
Decide your bundle model before anyone touches a theme. Separate products give you clean pages and simple line items but split your attention. Variants keep one page strong but complicate inventory and make per set imagery awkward. Either answer is defensible. Discovering you picked the wrong one after two hundred orders is not. The same goes for gifts: write down what happens when the qualifying item is removed, when a discount code drops the subtotal, and when someone finds the gift product URL on its own. Three sentences at specification time saves a support queue later.
Be honest about what this build does not prove. This page shows a storefront, not a business. It says nothing about the store's revenue, conversion rate, return rate, ad costs or how it finds customers, and we will not invent those numbers to make the page more persuasive. A storefront is a machine for handling demand. It does not create demand. Any agency that shows you a build and implies otherwise is selling you something it cannot deliver.
One thing to go and check for yourself. Open the site, add a single 39.99 product, then open the cart drawer. Watch the free shipping meter recalculate, watch the cross sell row populate with the other products in the line, then type any discount code into the field and watch what the meter does next. That thirty second test tells you more about the quality of a Shopify build than any portfolio screenshot, and you can run it on any agency's work before you hire them.
The evidence behind this guide
Independent findings on why this investment pays off. Every link goes to the primary source.
- A 100-millisecond delay in website load time can cut conversion rates by 7%; a two-second delay increases bounce rates by 103%; and 53% of mobile visitors leave a page that takes longer than three seconds to load. Source: Akamai Technologies (2017) →
- US mcommerce reached $280.4 billion in Jan - July 2024 (up 10.2% YoY), accounting for 49.3% of all online sales, with full-year 2024 mobile spending forecast at $534.88 billion. Source: EMARKETER (Insider Intelligence) (2024) →
- Across 1,471 IT projects the average cost overrun was 27%, but one in six projects was a 'black swan' with an average cost overrun of 200% and a schedule overrun of nearly 70%. Source: Harvard Business Review (Bent Flyvbjerg & Alexander Budzier, University of Oxford) (2011) →
- Per the Standish Group CHAOS 2020 report (reviewed at this URL), across tens of thousands of software projects roughly 31% end successfully, about 50% are 'challenged', and roughly 19% fail outright; small projects succeed far more often than large ones, and Agile approaches succeed at markedly higher rates than Waterfall. Source: The Standish Group (2020) →
Before anything gets designed, someone has to decide what the company is claiming and who it is claiming it to. That is Theo's work: positioning, messaging hierarchy and the language a business uses about itself. Readers get a practical account of how brand decisions later constrain product and site design.
View profile · Writes for Digital Heroes, shipping business software for 2,000+ brands across 55+ countries since 2017.
Frequently asked questions
Who built the Be Forever Younger website?
Digital Heroes built the Be Forever Younger Shopify storefront, including the collection structure, the product templates and the custom cart drawer. The live theme is registered under a Digital Heroes build name, so the attribution is checkable from the storefront itself rather than resting on our word. Digital Heroes is the number one ranked Top Rated Seller in website development on Fiverr and is vetted by Fiverr Pro.
What platform does Be Forever Younger run on?
Be Forever Younger runs on Shopify, selling in US dollars with market restrictions so the store is only offered to countries it can ship to. The checkout carries Apple Pay, Google Pay, Visa, Mastercard, American Express and Union Pay marks. An email platform and a review platform are both detectable on the live pages, which is why product cards can display star ratings without a hard coded image.
How many products does Be Forever Younger sell?
The Be Forever Younger public product feed carries thirteen entries. Five are the retail skincare line at 39.99 each, two are multi buy sets at 99.99 and 149.99, and six are free gift items carried at zero, each appearing twice because the gift rule uses its own duplicate entry. The catalogue is organised into four collections: Face, Body, Lip and a main product group.
How do free gift offers work on a Shopify store?
Digital Heroes builds a Shopify free gift as a real product priced at zero that a cart rule adds and removes automatically, not as a discount code. The rule has to remove the gift when the qualifying item leaves the cart, keep the zero priced item from counting toward a free shipping threshold, and block the gift being ordered on its own through a direct product URL. Be Forever Younger carries six such entries.
Should Shopify bundles be separate products or variants?
Digital Heroes models a bundle as its own product when the set needs its own images, its own page and a single clean cart line, which is the approach taken on Be Forever Younger for its three product and five product sets at 99.99 and 149.99. Variants suit bundles that share imagery and inventory logic. The decision belongs in the signed specification, because changing it after launch means rewriting URLs and reviews.
Why do some Shopify stores block visitors from certain countries?
Shopify lets a merchant restrict a store to specific markets, and Be Forever Younger uses that so visitors outside its serviceable countries see a clear notice instead of reaching checkout and hitting a shipping failure. Digital Heroes recommends this for any brand shipping physical goods with real carrier limits, because a blocked visit costs nothing while an abandoned checkout costs the ad spend that produced it.
How should a free shipping progress bar be built?
Digital Heroes builds a free shipping meter against the discounted cart subtotal rather than the list price total, so applying a valid code never makes the meter move backwards. On Be Forever Younger the meter sits inside the cart drawer next to a discount code field, which is exactly the pairing that exposes the bug when it is built the lazy way. Test it by entering a code with one item in the cart.
Does Digital Heroes work on small product catalogues?
Digital Heroes builds stores at any catalogue size, and Be Forever Younger is a working example at thirteen feed entries across four collections. Small catalogues shift the effort from data structure to cart rules: gift logic, shipping thresholds, discount interaction and bundle modelling. Digital Heroes has published more than 17,000 development guides on this site, with over 14,000 of them in the public sitemap, many covering exactly these Shopify cart mechanics.
What does a Digital Heroes Shopify project start with?
Digital Heroes signs a written specification before any code is committed, covering the collection structure, the variant model, the cart rules and what counts as done. On a store like Be Forever Younger that means deciding up front whether bundles are products or variants and what happens to a free gift when a discount code drops the subtotal. The specification is the same document used to accept the finished build.
Can Digital Heroes build a skincare store like this one?
Digital Heroes builds skincare and supplement storefronts on Shopify, including the routine driven merchandising, ingredient explainer sections, bundle SKUs and free gift mechanics visible on Be Forever Younger. Digital Heroes is vetted by Fiverr Pro and carries more than 2,000 reviews across public platforms. Every engagement begins with a signed specification, and we publish only what a visitor can verify on the live storefront rather than invented performance figures.
Should I install a Shopify app or have the feature built custom?
Do the subscription math. An app at $50 a month is $3,000 over five years and ships tomorrow, so apps win for standard problems like reviews, email, and loyalty; custom wins when you would need three apps fighting over the same cart or the feature is your competitive edge. Watch total stack cost too: we regularly see $500 to $800 a month in app fees on mature stores, and replacing two or three overlapping apps with one custom feature is often cheaper by year two.
Can I launch on Shopify's free Dawn theme and customize it later?
Yes, and for many stores that is the smartest first move. Dawn is Shopify's free reference theme, built on Online Store 2.0 with fast performance out of the box, and a developer can extend it with custom sections instead of starting from zero. Most custom builds we deliver under $10,000 start from Dawn rather than a blank theme because it cuts both cost and risk.
What should I prepare before contacting a Shopify agency?
Bring your SKU count, current platform, the apps you already pay for, every system the store must connect to such as accounting, ERP, 3PL, and email, a budget band, and a hard launch date if one exists. Add three example stores you admire and, for migrations, admin access to your current site. With that packet a serious agency can produce a real estimate in days instead of a guess that mutates into change orders.
Can I build my product on a no-code tool like Bubble instead of hiring developers?
For testing whether anyone wants the product, yes, and Bubble's paid plans start at $29 a month, which is the cheapest validation you will ever buy. The ceiling arrives with complex data relationships, heavy integrations, performance at a few thousand users, and the fact that you cannot export a Bubble app to servers you control. A path many Digital Heroes clients take: prove demand on no-code, then rebuild custom once revenue justifies it, treating the no-code version as a paid prototype rather than a foundation.
How do I vet a Shopify developer before signing anything?
Ask four things: to see the Git repository of a past build, whether they work in Online Store 2.0 sections, how they ship changes without editing core theme files, and for a reference from a store at your revenue level. Then require a written specification listing every template, app, and integration before they price the work. A developer who quotes off a homepage screenshot has already told you how the project will go.
How long does it take to build a custom web or mobile app from scratch?
Plan on 8 to 16 weeks for a focused first version and 4 to 9 months for a larger platform, which is the typical spread across Digital Heroes builds. The first 2 to 3 weeks go to discovery and design before any production code ships. The two things that stretch timelines most are integrations with legacy systems and slow feedback from your side, not developer speed.
Should I just buy a premium Shopify theme instead of paying for custom development?
Buy the theme if you have under roughly 500 SKUs, standard shipping rules, and no back-office systems to integrate; a $300 Theme Store theme plus a few days of configuration is the right call at that stage. Custom development earns its cost once you need wholesale pricing, product bundles, subscription logic, or an app stack that stock themes fight with. The honest test: if your requirements fit inside theme settings, do not pay someone to rebuild them.
What are the biggest mistakes first-time software buyers make?
Choosing the lowest bid, paying more than 30-40% upfront instead of on milestones, skipping a written specification, and having no maintenance plan for after launch. The most expensive of the four in Digital Heroes rescue projects is the missing spec: without written acceptance criteria, done becomes an argument instead of a checklist, and every disagreement resolves in the vendor's favor. Fix those four and you have avoided most of the ways these projects fail.
Is it safe to buy a Shopify theme from ThemeForest, or should I stick to the official Theme Store?
Stick to the official Shopify Theme Store. Its themes pass Shopify's review process, follow Online Store 2.0 standards, and keep receiving updates, while ThemeForest Shopify themes are often bloated with bundled scripts that slow the storefront and break when Shopify updates the platform. ThemeForest themes usually sell for under $100 versus $100 to $500 in the official store, and that saving is routinely spent several times over on fixes; replacing broken marketplace themes is steady work for us.
Who can build a custom Shopify development system?
Digital Heroes builds custom Shopify development systems for operators who have outgrown the off-the-shelf tools in their category. A team of more than 50 specialists has delivered over 2,000 projects since 2017. Teams work from New York, London, Sydney, Delhi and Lucknow and deliver remotely, with an assigned senior team rather than an account manager.
Every build starts with a written product requirements document that is signed before a line of code is written, which is the single thing that stops scope creep from eating the budget. Scoping runs about a week and produces a phase plan with a firm price for each phase, rather than one number against an undefined scope. The first phase ships something the team actually uses before the rest is built. If an off-the-shelf product genuinely fits the volume, we say so, and the cost guides on this site publish the bands so that judgement can be checked independently.
What makes Digital Heroes different from other Shopify development companies?
Four things that competitors in this bracket cannot simply copy. Digital Heroes runs a YouTube channel with more than 2.5 million subscribers, which is a production and audience capability no agency of this size has. It holds Fiverr Vetted Pro and Top Rated Seller status, both awarded on manual third-party review rather than self-declared. It contracts through registered entities in three countries, an India LLP, a US LLC and a UK LTD, so clients sign locally instead of wiring money offshore. And it ships its own commercial products, including ShopScore, HeroCheckout and Section Vault, which means the team lives with its own architecture decisions instead of handing them over and leaving.
Two more that show up in the work. Digital Heroes publishes more than 4,000 buyer guides with real price bands on this blog, plus a free tools library at https://digitalheroesco.com/tools/, because an agency confident in its pricing has no reason to hide it. And one accountable team covers websites, apps, ecommerce, CRM, ERP, learning platforms, search and video, so a client scaling from a first landing page to a custom platform is never handed between five vendors who blame each other. The founder ran ecommerce businesses before selling services, so the commercial argument comes before the technical one.
How can I check Digital Heroes is legitimate before getting in touch?
Verify it independently rather than taking the site's word for it. The YouTube channel is at https://youtube.com/@DigitalMarketingHeroes, the Fiverr profile at https://www.fiverr.com/shreyanshsin261, and the Upwork profile at https://www.upwork.com/freelancers/shreyanshsingh. Client reviews sit on Clutch at https://clutch.co/profile/digital-heroes-0 and Trustpilot at https://www.trustpilot.com/review/digitalheroes.co.in, and the company page is at https://www.linkedin.com/company/digital-heroes-1/.
Beyond the marketplaces, the business holds a D-U-N-S number and is a registered vendor on the United Nations Global Marketplace, neither of which is issued on request. Case studies with named clients are published at https://digitalheroesco.com/case-studies/. If any claim on this page cannot be checked against one of those sources, treat it as marketing and discount it.
