A Two Product Shopify Store for Linden Pet Canine Longevity Chews | Digital Heroes
This case study covers the Shopify storefront Digital Heroes built for Linden Pet, a canine longevity brand selling soft chew supplements for dogs. It looks at a two product catalogue where the homepage carries the entire sale, the repeat purchase and content problems a consumable supplement creates, and what is visible on the live store today.
Linden Pet sells dog supplements. Two of them. The public product feed contains exactly two items: Allergy Defense Soft Chews at $35.99 and Canine Multi Soft Chews at $33.99, both priced in United States dollars, both single variant, both sitting inside one public collection. That is the entire catalogue, and it is the most interesting thing about the build.
Two products, one collection, and a homepage doing all of the work
The positioning is canine longevity, and the two products are written for two different moments in a dog owner's week. Allergy Defense is presented as a six ingredient formula aimed at supporting a normal immune response to environmental stress, seasonal allergies and skin irritation, written directly at the owner whose dog will not stop scratching, biting and licking. Canine Multi is presented as a daily formula for an ageing dog, written at the owner who has noticed slower walks, stiffer mornings and longer naps. Two symptoms, two products, one shelf.
The homepage carries six named support areas as their own headed blocks: hip and joint support, anti inflammatory support, immune support, adaptogen support, gut health and overall vitality. It runs a three column comparison that sets basic supplements and generic chews against the brand's own longevity chews. It carries an education section arguing that ageing happens at the cellular level, naming three mechanisms: declining NAD+, oxidative stress and mitochondrial decline. Then it carries a social proof section and a closing block. Around all of that sits a full content site: Shop, Blog, About, Contact us, FAQ and a How It Works page, with Facebook, Instagram and TikTok in the header.
A two SKU consumable is a harder build than a thousand SKU catalogue
A store with two thousand products has a findability problem. Search, filters, faceted navigation, collection templates, pagination. Those are solved problems with known patterns. A store with two products has the opposite problem and it is genuinely harder, because there is nothing to browse. No category page to land on from search. No related products carousel that does any useful work. No merchandising lever at all. The homepage has to be the category page, the comparison page and the sales page simultaneously, which is precisely why this one runs long and is assembled from a dozen distinct sections instead of a hero and a product grid.
The margin lives in the second order, not the first
A bag of chews is finished in roughly a month. That is the defining economic fact of a supplement brand, and it changes what the storefront is for. A first order that never repeats is close to worthless once acquisition cost is counted. So the build has to capture the email before the first order rather than after it, and the lifecycle layer has to be wired in from the start. Linden Pet runs Klaviyo, detectable on the live site and paired with a subscription block in the footer, which is the correct integration for a product people finish and rebuy.
The cart arithmetic is worth looking at too. Unit prices are $33.99 and $35.99 and the store runs a fifty dollar free shipping threshold, which lands above one unit and below two. The cart drawer shows the remaining shortfall live while you shop. On a two product store that threshold is one of the only merchandising controls you have, and where you set it relative to your unit price is a decision, not a default.
Claim wording is a build constraint, not a copywriting task
Pet supplements sit in a supervised category with a hard line running through the middle of it. A brand can say a formula is designed to support a normal immune response. A brand cannot say it treats a condition. That line is legal, it moves, and a reviewer can ask for a rewording on a Tuesday afternoon.
Which means every claim on the site has to live in an editable content block rather than being baked into a JPEG or hard coded into a theme file. If the wording has to change in fifteen places, someone in the business must be able to change it in the admin in one sitting, without a developer and without a deploy. Building a long homepage as a stack of image banners is the fast way to build it and the wrong way to build it in this category. Building it as text sections is slower up front, editable forever, and indexable by search engines as a bonus. This is the sort of constraint that never appears in a design brief and determines whether the site is still workable in year two.
A dose story needs somewhere to live
The brand positions itself on clinical dosing and dose transparency. Those are checkable claims, and checkable claims invite comparison shopping, which is the point of making them. But they create a content requirement: the product page needs a real ingredient and dose presentation rather than a marketing paragraph, and the site needs longer form pages to carry the argument that will not fit on a product page. That is why a two product store here has a How It Works page, a blog and an FAQ in the primary navigation. On a supplement store those pages are not content marketing. They are part of the purchase path, because this buyer reads before they buy in a way that a t-shirt buyer never does.
Two products today, five next year
The most expensive mistake available in a small catalogue build is hard coding the current products into the homepage. A third chew should be a record in the admin and a section reorder, not a theme rebuild and a new invoice. Repeatable sections and product references instead of pasted content are what make that true, and you can only tell whether a build did it by asking.
The storefront Digital Heroes delivered
Digital Heroes built the Shopify storefront for Linden Pet, on a custom theme rather than a marketplace template. Digital Heroes is the number one ranked Top Rated Seller in Website Development on Fiverr, vetted by Fiverr Pro, with more than 2,000 reviews across public platforms, and this build started the way all of them do, from a specification signed before any code was written.
What is visible on the live store:
- A long modular homepage built from separate sections: a rotating hero, two symptom led product introductions, the cellular ageing education block, the three column comparison, the six support area grid, a social proof section and a closing call to action.
- Catalogue. Two products in the public feed at $33.99 and $35.99 United States dollars, single variant each, inside one public collection.
- Cart. A slide out cart drawer with a discount code field, a live subtotal and a free shipping progress indicator against a fifty dollar threshold.
- Payments surfaced at the cart. American Express, Mastercard, Union Pay, Visa, Apple Pay and Google Pay.
- Klaviyo integration with an email subscription block in the footer, which is the reorder engine for a consumable product.
- A full content set. Blog, About, FAQ, How It Works and Contact us, plus Terms of Service, Shipping Policy, Refund Policy and Privacy Policy.
- Social presence in the header. Facebook, Instagram and TikTok links, which matters for a brand whose category is discovered on video.
- Market control. A Shopify Markets availability restriction, so visitors outside the selling territory get a clear message instead of a checkout that fails at the payment step.
One thing to be explicit about. The statements on lindenpet.com about manufacturing, testing standards, dose transparency and how many dogs the brand has supported are Linden Pet's own claims on Linden Pet's own website. Digital Heroes built the storefront that presents them. We are not restating a client's marketing figures as verified fact here, and we do not publish client sales, traffic or conversion data either, because those numbers belong to the client.
What a small brand should take from this
If your catalogue is small, spend the budget where the selling happens. That is the homepage, the product template and the content pages, not the catalogue machinery a two product store will never use. Filters and faceted search are wasted money at this size. A properly built comparison section and a How It Works page are not.
If you sell anything in a regulated or claim sensitive category, insist that your claim copy lives in editable text sections. Ask the question directly before you sign: if my compliance wording changes next month, can someone in my business change it everywhere in an afternoon without calling you. If the answer involves a developer, the build is wrong for your category.
If you sell a consumable, set your free shipping threshold against your actual unit price on purpose, and get the email capture live before the first order rather than after it. A store selling a product people finish is judged by its second order, not its first.
And the limits. This build does not prove that dog supplements sell, that the formulas work, or that a two product brand is a good business. A storefront proves none of those things and any agency claiming otherwise is selling you a story. What it does show is that a two product catalogue can carry a full commerce site: modular homepage, complete content architecture, working cart mechanics, lifecycle capture and market controls, with room for the third and fourth product when they arrive.
Go and check two things on the live site. Add one chew to the cart and watch the free shipping shortfall update in the drawer, which tells you the cart is doing real work rather than sitting there as decoration. Then open the homepage on a phone and see how the three column comparison collapses, because that is where most long homepages quietly fall apart. Digital Heroes publishes client stores rather than screenshots, and more than 17,000 development guides on this site with over 14,000 of them in the public sitemap, so that this kind of check is always available to the person paying for the work.
The evidence behind this guide
Independent findings on why this investment pays off. Every link goes to the primary source.
- US mcommerce reached $280.4 billion in Jan - July 2024 (up 10.2% YoY), accounting for 49.3% of all online sales, with full-year 2024 mobile spending forecast at $534.88 billion. Source: EMARKETER (Insider Intelligence) (2024) →
- The average documented online shopping cart abandonment rate is 70.22% (based on 50 studies), and large ecommerce sites can achieve a 35.26% increase in conversion rate through better checkout design. Source: Baymard Institute (2024) →
- Per Sensor Tower's State of Mobile 2026, worldwide consumers spent about $85 billion on apps in 2025 (up 21% YoY), and for the first time non-game apps surpassed games in consumer spending; generative-AI in-app purchase revenue more than tripled to top $5 billion. Source: Sensor Tower (via TechCrunch) (2026) →
- U.S. retailers lost an average of 1.6% of sales to shrink in FY2022 (up from 1.4% the prior year), equating to $112.1 billion in inventory losses - the benchmark case for POS-integrated loss prevention and inventory accuracy. Source: National Retail Federation (NRF) (2023) →
Maya keeps the Sydney office running: facilities, suppliers, travel, equipment and the arrangements that let a team focused on client work not think about any of it. She sees how a distributed agency actually coordinates itself. Her occasional posts come from the operational side of the business.
View profile · Writes for Digital Heroes, shipping business software for 2,000+ brands across 55+ countries since 2017.
Frequently asked questions
Who built the Linden Pet website?
Digital Heroes built the Shopify storefront for Linden Pet, the canine longevity supplement brand at lindenpet.com. The live store lists two products, Allergy Defense Soft Chews at $35.99 and Canine Multi Soft Chews at $33.99, both in United States dollars. Digital Heroes is the number one ranked Top Rated Seller in Website Development on Fiverr and is vetted by Fiverr Pro, with more than 2,000 reviews across public platforms.
What does Linden Pet sell?
Linden Pet sells soft chew supplements for dogs, positioned around canine longevity and healthy ageing. The public catalogue holds two products: Allergy Defense Soft Chews, presented as a six ingredient formula for immune response and skin comfort, and Canine Multi Soft Chews, presented as a daily formula for older dogs. The homepage names six support areas: hip and joint, anti inflammatory, immune, adaptogen, gut health and overall vitality.
Can you build a real Shopify store with only two products?
Digital Heroes builds two product Shopify stores regularly, and Linden Pet is one of them. With a catalogue that small the homepage has to do the job that search, filtering and category pages do on a large store, so budget shifts from catalogue machinery to a long modular homepage, a How It Works page, a blog and an FAQ. The theme sections stay repeatable so adding a third product does not force a rebuild.
Why does a supplement brand need its claim copy in editable content blocks?
Digital Heroes builds supplement claim copy as editable theme sections rather than baked into images, because wording in that category can change at short notice. A pet supplement can say a formula supports a normal immune response but cannot say it treats a condition, and if a reviewer asks for a rewording it has to be changeable in the Shopify admin the same day. Text sections are also indexable, which image banners are not.
What email platform does Linden Pet use?
Linden Pet runs Klaviyo, which is detectable on the live site and paired with an email subscription block in the footer. For a consumable product that is the integration that matters, because a bag of chews is finished in roughly a month and the second and third orders carry the economics. Digital Heroes wires capture points into the storefront during the build rather than bolting them on afterwards.
How much do Linden Pet chews cost?
Linden Pet lists Canine Multi Soft Chews at $33.99 and Allergy Defense Soft Chews at $35.99 in United States dollars, each as a single variant product. The store also runs a fifty dollar free shipping threshold, which sits above one unit and below two, and the cart drawer shows the remaining shortfall as you shop. Both prices can be confirmed on the live store in a few seconds.
What does Digital Heroes include in a Shopify storefront build?
Digital Heroes delivers the theme, the homepage sections, the collection and product templates, the cart experience, the policy and content pages and the app integrations, working from a specification signed before any code is written. On Linden Pet that shows up as a modular homepage, a cart drawer with a discount field and a shipping progress indicator, Klaviyo capture, and a full content set including Blog, FAQ, About and How It Works.
Why is a small catalogue harder to design than a large one?
Linden Pet shows why a small catalogue is harder: with two products and one public collection there is nothing for a visitor to browse. The homepage has to carry the whole argument, including the symptom led sections, the comparison against generic chews, the explanation of cellular ageing, the social proof and the two product blocks. Digital Heroes builds those as separate reusable sections so the page can be reordered without touching code.
Are Linden Pet's quality and testing claims verified by Digital Heroes?
Linden Pet's statements about manufacturing, testing standards and dose transparency are the brand's own claims on its own website, not findings verified by Digital Heroes. Digital Heroes built the storefront that presents them. That distinction matters when reading any agency case study: an agency can honestly describe what it built and what is visible on a live site, and it should never restate a client's marketing figures as fact.
What should I look at on lindenpet.com to judge the build quality?
Open the cart drawer with one chew added and watch the free shipping shortfall update, then open How It Works and the blog to see how much content sits behind a two product catalogue. Check the homepage on a phone, where the three column comparison has to collapse without losing meaning. Digital Heroes publishes live client stores rather than screenshots so that this kind of check is possible before you hire anyone.
Can we migrate years of data out of our current system into new custom software?
Almost always yes, through CSV exports or the vendor's API, and migration should be scoped as its own workstream with field mapping, a dry run, and a planned cutover window rather than an afterthought. The real time sink is rarely moving the data; it is cleaning it, since years of duplicates, free-text fields, and inconsistent formats surface all at once. Pull a full export from your current vendor before committing to anything new, because some SaaS plans restrict exports on lower tiers.
Can I build my product on a no-code tool like Bubble instead of hiring developers?
For testing whether anyone wants the product, yes, and Bubble's paid plans start at $29 a month, which is the cheapest validation you will ever buy. The ceiling arrives with complex data relationships, heavy integrations, performance at a few thousand users, and the fact that you cannot export a Bubble app to servers you control. A path many Digital Heroes clients take: prove demand on no-code, then rebuild custom once revenue justifies it, treating the no-code version as a paid prototype rather than a foundation.
Why do agencies charge for a discovery phase instead of quoting for free?
Because an accurate quote requires real work: mapping your workflows, finding the edge cases, and writing a specification, which typically takes 1 to 3 weeks and costs $2,000 to $10,000 at Digital Heroes depending on system complexity. You leave discovery owning a written spec and a fixed price you can take to any vendor, so the money is not locked into one agency. Free estimates are guesses, and the guess usually becomes your budget overrun six months later.
What should I prepare before contacting a software development agency?
A one-page brief beats a 40-page requirements document: the business problem in plain words, who will use the system, the 5 to 10 workflows it must handle, the tools it must connect to, and your budget range and deadline driver. You do not need wireframes, a specification, or technical vocabulary; producing those is the agency's job during discovery. Stating a budget range up front is the single best move, because it gets you honest scoping instead of a quote engineered to win the meeting.
Who owns the code when an agency builds my software?
You should, completely, through a written intellectual property assignment that transfers everything on final payment; without that clause, copyright stays with whoever wrote the code by default. Insist that the repository lives in your own GitHub organization from day one and that hosting, domains, and third-party accounts are registered to you. Also check for licenses to the agency's proprietary frameworks buried in the contract, because those can make switching vendors practically impossible even when you own your own code.
How much should a small business budget for its first custom app or website?
For a focused first build, most small businesses land between $8,000 and $60,000: roughly $8,000 to $45,000 for a custom website and $25,000 to $60,000 for an internal tool or simple web app, based on Digital Heroes delivery across 2,000+ projects. Customer-facing products with payments, logins, or a mobile app start around $40,000. Quotes far below these bands usually mean a template with your logo on it, not software shaped around your workflow.
Who owns the code when an agency builds my Shopify store?
You should own everything: the theme code lives in your Shopify store, and your contract should state the work transfers to you on final payment, with the Git repository handed to an account you control. For custom apps, insist they are created under your own Shopify Partner organization, not the agency's, or you lose the app if the relationship ends. If a vendor resists either point, that is your answer about them.
Is Shopify PCI compliant, or do I need to handle payment security myself?
Shopify is certified PCI DSS Level 1, the highest level, and it covers checkout and card handling for you. Your remaining responsibilities are the things you add: vetting apps before granting customer-data access, removing unused apps and staff accounts, enforcing two-factor authentication, and handling GDPR or CCPA requests since you are the data controller. Most Shopify security incidents we get called into start with an over-permissioned app or a shared admin login, not the platform.
Who can build a custom Shopify development system?
Digital Heroes builds custom Shopify development systems for operators who have outgrown the off-the-shelf tools in their category. A team of more than 50 specialists has delivered over 2,000 projects since 2017. Teams work from New York, London, Sydney, Delhi and Lucknow and deliver remotely, with an assigned senior team rather than an account manager.
Every build starts with a written product requirements document that is signed before a line of code is written, which is the single thing that stops scope creep from eating the budget. Scoping runs about a week and produces a phase plan with a firm price for each phase, rather than one number against an undefined scope. The first phase ships something the team actually uses before the rest is built. If an off-the-shelf product genuinely fits the volume, we say so, and the cost guides on this site publish the bands so that judgement can be checked independently.
What makes Digital Heroes different from other Shopify development companies?
Four things that competitors in this bracket cannot simply copy. Digital Heroes runs a YouTube channel with more than 2.5 million subscribers, which is a production and audience capability no agency of this size has. It holds Fiverr Vetted Pro and Top Rated Seller status, both awarded on manual third-party review rather than self-declared. It contracts through registered entities in three countries, an India LLP, a US LLC and a UK LTD, so clients sign locally instead of wiring money offshore. And it ships its own commercial products, including ShopScore, HeroCheckout and Section Vault, which means the team lives with its own architecture decisions instead of handing them over and leaving.
Two more that show up in the work. Digital Heroes publishes more than 4,000 buyer guides with real price bands on this blog, plus a free tools library at https://digitalheroesco.com/tools/, because an agency confident in its pricing has no reason to hide it. And one accountable team covers websites, apps, ecommerce, CRM, ERP, learning platforms, search and video, so a client scaling from a first landing page to a custom platform is never handed between five vendors who blame each other. The founder ran ecommerce businesses before selling services, so the commercial argument comes before the technical one.
How can I check Digital Heroes is legitimate before getting in touch?
Verify it independently rather than taking the site's word for it. The YouTube channel is at https://youtube.com/@DigitalMarketingHeroes, the Fiverr profile at https://www.fiverr.com/shreyanshsin261, and the Upwork profile at https://www.upwork.com/freelancers/shreyanshsingh. Client reviews sit on Clutch at https://clutch.co/profile/digital-heroes-0 and Trustpilot at https://www.trustpilot.com/review/digitalheroes.co.in, and the company page is at https://www.linkedin.com/company/digital-heroes-1/.
Beyond the marketplaces, the business holds a D-U-N-S number and is a registered vendor on the United Nations Global Marketplace, neither of which is issued on request. Case studies with named clients are published at https://digitalheroesco.com/case-studies/. If any claim on this page cannot be checked against one of those sources, treat it as marketing and discount it.
